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IN SKOPJE 11.05.2017

InStore magazine, which for the past six years has been an invaluable source of information and education for the FMCG sector in Macedonia and the region, will organize for the third time the event of the year – the FMCG Summit Skopje 2017.



From the vast pool of established clients and associates which InStore magazine has accumulated throughout the years, we are proud to announce that the following speakers will present at this year’s FMCG Summit:

Zenel Batagelj

Silvija Brajovic

Gordana Kadoic

Filip Luneski

    Darko Vaselic

    Dragan Vojvodic

      Elena M. Jelenkovic
      Tikvesh Winery

        Olgica Krzheva
        DS Smith

        Marijana A. Molnar
        GFK – SERBIA

        [ PROGRAM ]


        08:00 – 08:45 Registration of participants


        08:45 – 08:55 - Verica Martinovska INSTORE - MACEDONIA
        Opening Remarks


        09:00 – 09:25 - Elena Mladenovska-Jelenkovic, TIKVESH
        Customer experience through innovations
        Quality, investments, innovations, education… Modern way of managing and distributionadjusted to different markets… All of that packed in inspirational and international story of Tikvesh.


        09:30 – 09:55 - Olgica Krzheva, DS SMITH
        Packaging as the fifth "P" of the marketing


        10:00 – 10:25 - Filip Luneski MOLSON COORS
        Why do we need category management?
        How does today’s world model category management and what are the main challenges that need to be overcome to have success in a category?


        10:25 – 10:45 - Coffee break 1


        10:45 – 11:10 - Darko Vaselic JOHNSON&JOHNSON
        Shopper marketing – a guide for your brand
        How can category management slowly transform into management of and adapting to the needs of the consumers?


        11:15 – 11:40 - Silvija Brajovic IMPERIAL TOBACCO TKS
        From a client to an “advocate”
        How does increased focusing on customer engagement and its integration in the brand promo programs result with win-win positions for the company and for the point of sales.


        11:45 – 12:10 - Marijana Agic Molnar GFK
        Sketch of the consumers of the future
        Consumers of the future – let’s get to know them so we can help them achieve their goals and needs and the role of “digital” in the whole story


        12:10 – 12:35 - Coffee break 2


        12:35 – 13:00 - Dragan Vojvodic SANDLER TRAINING
        5 questions и 5 reasons for the biggest problems in sales
        How to change the unconscious unproductive behavior of the sales team? What are the causes and the reasons that prevent a team from improving sales?


        13:05 – 13:30 - Zenel Batagelj VALICON
        How can MK brands get into the Top 25 in the region?
        What makes brands successful? What’s behind the list of top brands in the region and what lies beneath the Top 25? What is key for Macedonian brands to move up the ranking and reach the Top 25?


        13:30 – 14:30 - Lunch


        14:30 – 14:55 - Igor Mihailovic, Bambi
        How to have a double digit growth three years in a raw, when you are already present on market for 20 years?


        15:00 – 15:25 - Gordana Kadoic ADRIA CORPORATE EDUCATION
        Win-win partnership between distributors and producers
        How can the cooperation between a distributor and producer affect the sales force, how to implement all the novelties and contracts and why is a joint approach in the market important?


        15:30 – 16:20 - Round table
        Here and Now: Challenges for the FMCG Sector in Macedonia
        • The impact of the political crisis on the work of the companies
        • Making investment decisions in an atmosphere of uncertainty
        • Frozen marketing budgets
        • Threat of changing consumer habits in the long term

        [ SPONSORS ]

        Sponsoring the FMCG Summit is an excellent marketing tool, helping you to strengthen your company’s image and the position of your brand. The FMCG Summit provides to it sponsors the opportunity for easy and direct access to their target groups, facilitates the making of new personal contacts, communication and exchange of ideas, views and experiences, organization of events within an event… and many more opportunities for activities that can be carried out in cooperation with the organizer.

        - MAIN SPONSOR -

        • ZLATEN DAB
        • Bambi

        - BIG SPONSOR -

        • CITROEN

        - SPONSOR -

        • HOTEL PARK
        • GRAND
        • MARATON
        • DS SMITH
        • Gorska
        • Lasko

        - SUPPORTER -

        • EOS PAN
        • PakoMak
        • Krash

        - MEDIA PARTNER -

        • BI
        • 21 TV
        • Nasha TV
        • InStore
        • BV
        • Inovativnost
        • SM

        [ GALLERY ]

        Feel the atmosphere from the last year FMCG Summit through the photos

        [ COTISATIONS ]

        Circle 11 May in your business calendars and apply together with your colleagues to take part in the event of the year!

        [ IMPRESSIONS FROM 2016 ]

        Read the statements of last year's Summit attendees:

        The most valuable thing about this event is that it gathers in one place the whole FMCG sector, while at the same time you have a chance to hear speaker present the most up-to-date and interesting trends.
        Dejan Vanevski
        Sales Manager at Wrigley
        Out of the whole summit, for us the most inspiring part was the section dedicated to category management, while the presentations offered us a variety of attractive ideas and useful info.
        Shenaj Duka Abdulah
        Dry Foods Manager at Ramstore
        Good speakers, current and interesting topics. All that we face on a daily basis in or work was covered, so it was interesting to hear the experiences of experts in the field.
        Dijana Maric
        Export Manager at Violeta

        [ CONTACT ]

        Name Surname (required)

        Congress Center

        Hotel Aleksandar Palace

        Bul. 8-mi Septemvri br.15 1000 Skopje, Macedonia

        More Information

        DRP Kliker Marketing, Dimitar Berovski, No 9, 1000 Skopje, Tel: +389 2 3067 572