IN SKOPJE 11.05.2017
InStore magazine, which for the past six years has been an invaluable source of information and education for the FMCG sector in Macedonia and the region, will organize for the third time the event of the year – the FMCG Summit Skopje 2017.MORE
[ SPEAKERS ]
From the vast pool of established clients and associates which InStore magazine has accumulated throughout the years, we are proud to announce that the following speakers will present at this year’s FMCG Summit:
IMPERIAL TOBACCO TKS
ADRIA CORPORATE EDUCATION
Elena M. Jelenkovic
Marijana A. Molnar
GFK – SERBIA
[ PROGRAM ]
08:00 – 08:45 Registration of participants
08:45 – 08:55 - Verica Martinovska INSTORE - MACEDONIA
09:00 – 09:25 - Elena Mladenovska-Jelenkovic, TIKVESH
Customer experience through innovationsQuality, investments, innovations, education… Modern way of managing and distributionadjusted to different markets… All of that packed in inspirational and international story of Tikvesh.
09:30 – 09:55 - Olgica Krzheva, DS SMITH
Packaging as the fifth "P" of the marketing
10:00 – 10:25 - Filip Luneski MOLSON COORS
Why do we need category management?How does today’s world model category management and what are the main challenges that need to be overcome to have success in a category?
10:25 – 10:45 - Coffee break 1
10:45 – 11:10 - Darko Vaselic JOHNSON&JOHNSON
Shopper marketing – a guide for your brandHow can category management slowly transform into management of and adapting to the needs of the consumers?
11:15 – 11:40 - Silvija Brajovic IMPERIAL TOBACCO TKS
From a client to an “advocate”How does increased focusing on customer engagement and its integration in the brand promo programs result with win-win positions for the company and for the point of sales.
11:45 – 12:10 - Marijana Agic Molnar GFK
Sketch of the consumers of the futureConsumers of the future – let’s get to know them so we can help them achieve their goals and needs and the role of “digital” in the whole story
12:10 – 12:35 - Coffee break 2
12:35 – 13:00 - Dragan Vojvodic SANDLER TRAINING
5 questions и 5 reasons for the biggest problems in salesHow to change the unconscious unproductive behavior of the sales team? What are the causes and the reasons that prevent a team from improving sales?
13:05 – 13:30 - Zenel Batagelj VALICON
How can MK brands get into the Top 25 in the region?What makes brands successful? What’s behind the list of top brands in the region and what lies beneath the Top 25? What is key for Macedonian brands to move up the ranking and reach the Top 25?
13:30 – 14:30 - Lunch
14:30 – 14:55 - Igor Mihailovic, Bambi
How to have a double digit growth three years in a raw, when you are already present on market for 20 years?
15:00 – 15:25 - Gordana Kadoic ADRIA CORPORATE EDUCATION
Win-win partnership between distributors and producersHow can the cooperation between a distributor and producer affect the sales force, how to implement all the novelties and contracts and why is a joint approach in the market important?
15:30 – 16:20 - Round table
Here and Now: Challenges for the FMCG Sector in Macedonia
- The impact of the political crisis on the work of the companies
- Making investment decisions in an atmosphere of uncertainty
- Frozen marketing budgets
- Threat of changing consumer habits in the long term
[ SPONSORS ]
Sponsoring the FMCG Summit is an excellent marketing tool, helping you to strengthen your company’s image and the position of your brand. The FMCG Summit provides to it sponsors the opportunity for easy and direct access to their target groups, facilitates the making of new personal contacts, communication and exchange of ideas, views and experiences, organization of events within an event… and many more opportunities for activities that can be carried out in cooperation with the organizer.
- MAIN SPONSOR -
- BIG SPONSOR -
- SPONSOR -
- SUPPORTER -
- MEDIA PARTNER -
[ IMPRESSIONS FROM 2016 ]
Read the statements of last year's Summit attendees:
[ CONTACT ]
DRP Kliker Marketing, Dimitar Berovski, No 9, 1000 Skopje, Tel: +389 2 3067 572